Thanks a bunch for taking the time not just to write about these 6 types of emails but to actually provide real examples. The last thing you want to do is alienate a reader after all. Recently I’ve decided to revamp my affiliate list and add more value to each email message. If done right, you can get from 20 to 50% of visitors you paid for to opt-in to your email listand the same 1% (or even more after your bonus) to buy the product. Pro tip: The 1-2-3 formula is great for welcome emails as it makes it simple for readers to digest. The best to stand out from the crowd is to send your subscribers top-notch content on a regular basis – Emails that really help the user. Karen Millen – Five reasons we know you’ll love us; 3.3 3. Isn’t fresh content one of the most important aspects of building and keeping a profitable list? The sponsor email is nicknamed “The T.V. Some might work great for your business, and others might not. Our suggestion: Make note of what you like and what you're not a fan of in order to inform your own broadcasts. commercials are annoying, but there’s a reason why they work. Mode’s welcome email starts with a clean hero image, presenting coders around a desk, with a personalized greeting on top. How to use it to improve productivity efficiently. To make things simple, I’ve also provided a PDF of every email in this post – 6 Affiliate Marketing Emails that Make YOU Money (Right click to save to your desktop.). 3.2 2. All you have to do to get there is to click to find your perfect car. The three following sections guide you through Grammarly’s basic features to help you get started and gain value quickly. They often require their affiliates to login, search around the affiliate dashboard or panel to find the link they need to use in order to get appropriate credit for referring customers. Like you said, this isn’t 100% transferable to blogging, but there’s still a ton I learned from this. Quality contents, sample emails and examples all are so cool. I think this email is filled with useful content. This is how their welcome email begins. But these promotions should only constitute 10-20% of what’s sent to a list. Smart affiliate program managers understand the value of free. Also, the narrative makes Away’s luggage feel thoughtful and bulletproof. Glad you liked it. I do really hope some people take advantage of this and other email marketing ideas I have mentioned previously. Since you highly recommend it Steve, I think i should jump into it and give it a try. It’s why we create outrageously comfortable mattresses for an epic night’s sleep. Thank you so much! The short sales email is nicknamed “The Ninja” because it’s like a having an assassin creep into a subscriber’s inbox. The sample email templates are GOLD. Hopefully the examples work for people and NOT seem like I’m trying to make a fast buck, which what I worried about with this post. Carl Sednaoui / 6 min read. Things that confuse people include: Sending more than one welcome email, like Adwords. Really like the informations you gave here. You probably guessed that. I think they’re okay, but they’re not perfect. It provides you with a clear introduction to their features: All sections are visual, showing people having a good time. However, I wanted to say, that your blog post shows that you have spent this much time. Pro tip: Think strategically about the call to action in your welcome email. This is a great email because it covers a few techniques I’ve learned as a blogger. Pipedrive uses several welcome email best-practices to engage readers and encourage them to take the next step in the journey. Here’s how it would break down: This sequence has a lot of content with healthy mix of marketing. The easiest way to do so is by. We all get a ton of email in our inboxes. This is going to be a very detailed post – Filled with important lessons I’ve learned in the last four years. Play with language and keep it fresh when writing content for your emails. This PDF was included to have available whenever you write an email. If you think it’s valuable, then all I ask is that you pass it along to somebody else. Fueled with a passion for design and creativity, this welcome email will surely win the hearts of creators, artistic souls, and tastemakers with its authentic feel. Then I’ll list a bunch of benefits the reader receives if they make a purchase. Plus I do my best to explain how this program can help a subscriber improve their success at blogging. A great welcome email can create highly engaged subscribers and a healthy list. The ninja message is best used with an email list that trusts your recommendations. Again, I’d recommend testing this on your own and see what gets the best results. When people have come to “know” you, it doesn’t require a lot of work to promote a product – Especially one with a great sales page. If it’s in middle of an awesome program, it’ll attract the eyeballs of many viewers. Improve the impact of every message you send your customers by including engaging content. Bottom line is email marketing is all about testing and seeing which brings the best results. The second part of the welcome email offers perks that help bring the reader closer to making a purchase: Eve not only offers a quality shipping package but they also make it super comfy. In addition, I’ve carefully woven in three recommendations for the Blog Success program. Turo’s visuals and content flow smoothly together and compliment each other. Overall, this is a great way to make an affiliate recommendation because it discusses the product in a frank, real-world example. That is why they will ultimately fail. Thanks Mark! Casper’s welcome email suggests the involvement of some high-tech stuff and that they take your sleep super seriously. But the real purpose of the welcome email is to move users through your onboarding process. I really do hope people utilize these tools. You suggested starting with a total of 10 emails each month. Grammarly, a free writing assistant, has been nailing their online communication. To help you create an effective welcome email, we’ve highlighted 10 effective examples. Funfit – Good old envelope; 3.5 5. And right from the start, they demonstrate customer-first approach by talking to travelers about what they needed on the road. Create an authentic and memorable brand identity. ): 6. After all, your emails should always be targeted towards a specific action. The average for the last two weeks has exceeded anything I’ve done in the last year. Although this welcome email example is informative, CTAs could be added to each section. I think I have fallen prey to being overly too Ninja before with some of my writing haha. What’s the most important action for the reader to take next? When most of your messages give value first, you’ll increase authority AND trust in your niche. If you’ve been online for any period of time, you’ve encountered a version of The Billy Mays. Yes, even more important than all the broadcast, targeted and triggered messages combined. So I’m really excited to reveal the six types of affiliate emails that have produced this result. Clearly identify the reasons why the affiliate should join or take your desired action. Let’s summarize some of the best welcome email practices, Everyone wants to feel appreciated and recognized, and your customers are no different. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. Eve goes straight to the most significant benefits their products bring: waking up happy, accompanied by an epic night’s sleep. I am [your name] from [your company name]. Congrats. In the example above I give about 60 words of text and two links. The welcome email is the most important email brands can send to new subscribers. Always better to have someone who respects your ideas and is there for the long term. (If you want to know more about this topic, then I recommend you check out my special report which covers 45 email marketing tips. Unsplash’s welcome email begins with a short story about the brand, explaining how it began and how the app works. To be honest, I’m always tweaking my headlines to maximize open rates. It gets old very fast and turns people off. T.V. Next, they share an explainer video that shows everything you need to know about the product. , Subject line: You’re part of the family now. Providing free content in each email can also make them tell others to subscribe to your newsletter. This story introduces you to the everyday life of a committed designer who came up with the idea and then had his idea to become something else. I also liked the “Perfect Affiliate Marketing Email Sequence” part. I even bookmarked it for future reference. Did you know your site is overloaded with visitors to read your post. This welcome email keeps you focused with a minimalistic and clean design. I really feel like I have imparted (as best I could) a lot of secrets of my marketing success in this email and the ones on my “info product” series (which I am now turning into a full blown eBook) I hope that people do use some of these methods and succeed and I am trying to give away more than enough for people to do so. The character lines are less than 65 letters. #3- Different Style for Email– You’ll probably notice my email style is much different from the content on this blog. You’ve done a great job at bringing out all this content for us. Hi Steve, According to Wistia, videos up to 2 minutes long get tons of engagement. Awesome post Steve, couldn’t help wondering how useful these tips are, yet they come FREE. Email Marketing. Marvel’s welcome email combines illustrations with short, informative video tutorials and simple, personalized copy to drive you towards useful resources. So when I review the best welcome email examples, it’s my job to cover Starbucks. Make your welcome email simple, clean and visual. #5- Introduce Curiosity in Subject Lines– The third thing you’ll notice is my subject lines are designed to tease the reader. Ninjas are quick. Their affiliate page clearly mentions the typical payout, payout schedule, the affiliate network they use to manage activity (ShareASale), as well as reasons why people join their program. Customers have short attention spans. So I’d definitely recommend learning all you can about email marketing. Wow what an incredible post. Wow! TripIt’s welcome email takes on a similar approach that’s used by Asana. The best option is to tie one CTA to each section. I appreciate the time and effort it took to create something like this. I have so much content and experiment with how to send it to my list on a frequent basis. Unsplash uses clear value propositions and wraps their welcome email content around it. This is your welcome email to your customer, so make it suit your purposes. There’s one advertisement and the rest of the message is pure content that helps the reader. We believe everyone should wake up happy. #8- “Blogging Niche List”– To give a legitimate, real-world example of these emails, I’ve decided to structure them around what I would send to a fictional list. I want to take you through some of the best welcome email examples from seven different ecommerce industries, and explain how three brands in each vertical use this tactic to build long-term customer relationships. Rapportive. Definitely going to read this again and again and yes I do agree with you the Authority Black Book is the best free ebook I’ve ever read. Creating Killer Affiliate Marketing Email Templates. Introduce your personality and ensure it’s consistent with your brand tone-of-voice. Subject line: You’re in. Use it sparingly – No more than once a month. We’ve collected 12 examples of great welcome emails from companies both large and small. A super short, sweet welcome email from Buffer: 7. With such extensive research behind you, it’s easy to figure out how to write a welcome email that connects with your customers. IKEA sends a welcome message that engages the customer in more than one way. This email isn’t perfect, but it’s written in my own words. One last thing before we review these six affiliate emails…, In this tutorial, I’ve included an example of each type of email message. Also, the 100-night trial reduces the barriers to purchase, it feels less of a commitment, and they can change their mind, so the decision to buy is easier. It can be as simple as a line of text, or you can get creative and use images or GIFs. Finally I finish off with a pretty strong call-to-action. And the tweaking of email subjects to increase open rate is so true, I tried it out once and saw the result. 76% of people expect to receive a welcome email immediately after subscribing to your list. So I urge you to stop what you’re doing right now and pay close attention to this post. Affiliate Marketing, I put a lot of effort in this post. In addition, you can give extra value by sending people to different types of content (no strings-attached of course! They know exactly how to use online channels to make you fall in love with their personality. A welcome series is a great way to welcome new leads (Or customers) into your business, to introduce yourself, and to let subscribers know how you can help them. I was very eager to revise email marketing properties and I was not able to find this information online. In the above example I give some background on my experiences with Blog Success. A friendly welcome message for customers will encourage them to interact with your product or service, and if done well, will lead to increased customer retention. Here’s Pinterest’s welcome email (this one is great! Thanks again. One thing that’s missing here is a second CTA button located at the bottom of this welcome email – So you don’t need to scroll back to start meditating. How many people took the step you asked them to take? Wrap up. And Starbucks nailed it, as expected. Storytelling makes your brand more authentic and relatable, so don’t shy away from using some real facts. Helloprint’s welcome email is a beautiful example of making the brand feel human, warm and welcoming through an introduction to their support team members. There are no clear CTAs. If you are an affiliate marketer looking to promote a product through email templates, this is the article for you. Thank you for sharing this article…I will come back to refer to it from time to time! Use the 1-2-3 formula to make each step clear for the subscriber. Let’s me face the truth! I like the presell email because it’s an excellent way to provide value while also recommending something that can change a prospect’s life. In my opinion, different techniques should be used when you have subscribers who are also readers of a blog. Starbucks – We’re glad you are here; 3.7 7. 3 25 Amazing Welcome Email Design Examples & Inspiration. Poor or non-existent welcome emails lead to low engagement and a consistently high number of unsubscribes. #7- Not Perfect Emails– To keep from going crazy, I didn’t spend hours writing these emails. In all likelihood, I’ll probably write a post on email sequences and go into more detail about this concept. The three types of emails that provide your affiliates the right kind of information and tools are: Welcome emails that teach new affiliates how to succeed with your program; Emails that give information about upcoming promotions They use the 1-2-3 formula that makes it easy for the reader to process and take action. Ninjas are efficient. Starbucks is well-known for its creative marketing communication. Read our Privacy Policy. I love all the details and resources that you have given about affiliate emails. I just read a note regarding that. All you have to do is mention this freebie and provide a place to get it. Uncertainty is a conversion killer. The average open rate for a welcome email is 50%. Try to create an affiliate marketing plan for your business, starting by downloading our examples for references. This is used to personalize each message they receive. This welcome email is (almost) perfect: But wait, there’s one thing missing! ): The list can go on and on. They provide three handy videos to help you understand and make the most of your Invision experience. Introduce your team with real photos to make your brand more human, friendly, An excellent subject for your welcome email helps you. Now I’m not trying to sound preachy. It is like blogging. Honestly, I had no idea who Matthew Lesko was at first, but then I looked him up on Wikipedia and that jogged the memory . encourages you to hit the road. A successful email list combines quality content with mechanisms that create income. Most affiliate programs are covered by a general agreement where payments will only be given to affiliates once potential and/or actual sales has already been generated. The success of your customer onboarding flow relies heavily on the first few touches, and it starts with your welcome email. This welcome email lines up with the company’s brand image and inspires you to the next trip. Awesome post Steve… I’ve used all of these emails before, but its actually great to have a collection of templates to pull from…. Highlighting that their customers include well-known brands and experts who are admired for their design and customer experience, helps to establish trust and credibility with the reader quickly. . All I have to do is introduce it and link to the squeeze page. In fact if you have a Twitter or blog account, I would love if you sent it to the people who follow you. The call-to-action (CTA) is clear, simple and focused. Welcome to Starbucks Rewards. It’s a concept that’s integral to YOUR success as an affiliate marketing. It is a course in itself. I chose “Blogging” because it’s what I’m currently into. Plus, a vibrant purple CTA button looks awesome and beautifully contrasts the overall layout. No credit card details required, make you fall in love with their personality, videos up to 2 minutes long get tons of engagement, Check this 4-Step Formula for More Persuasive Emails, Storytelling can make your brand more authentic and relatable, add dynamic content to your emails and push notifications, How to use reward emails to boost your rewards program, Free trial emails 101: What you need to know, Post-purchase emails 101: What you need to know. What amazes me most is her book recommendations. Speaking of, what do you think the benefits/drawbacks are of the blogging approach vs. the email only approach when it comes to internet marketing? Pipedrive finishes up the welcome email with quick links to helpful resources and stats that will ensure it’s the right tool for you. Not only have you given us the tools, you have shown us how to use them. Cult Beauty – Welcome to the cult; 3.4 4. You wouldn’t believe how long it took to write this post. Trust me it’s not a great feeling to be accused of being a sleazy marketer. 1) A Personalized Email and Recognizable Confirmation Subject Line. Up till now, I’ve been pretty hush-hush about my affiliate marketing strategies. I prefer to make these emails personable and describe how the product has been beneficial to my own life. Everything else should provide content that solves their problem – Even if they don’t buy anything. It is commonly used in the business world to recognize joint ventures and to verify that two parties are working together. Really appreciate the share. After a statement like that, nothing else matters; you know you’re at the right place to get your perfect mattress! It’s just plain ole email! Again, very valuable for those of us who are new this. The rest is handled by the good folks at Blog Success. I’ll admit it…I love Oprah Winfrey. AWESOME post, Steve. uses a strong lead magnet (free 10-day beginner course), explains what happens when you want to go beyond the basics of meditation, the primary idea behind it – to provide users with hyper-personalized content. Say “thank you”. If they know they will get value before they would be sold, your email will stand a greater chance at being read. In the example above I discuss two common excuses have when starting a blog. Jeff shares an inspiring narrative that dives deep into the details, values, and reasons for starting a design brand. Other times you’ll want to weave a subtle offer, while NOT jamming a promotion down the subscriber’s throat. A welcome email is the perfect medium for introducing folks to the characteristics (and eccentricities) that make your brand unique. 5 Welcome Email Templates 1. There’s nothing wrong with pitching products you know help subscribers. A lot of SEO “gurus” out there say blogging is essential because of the extra link-power it can give your site. The best thing I can offer is screenshots of what I’ve earned lately to prove I’m not making this stuff up:  Account 1 & Account 2. Commercial” because it gives a slight interruption of a great email. . 21 Best Welcome Email Examples to Engage Customers, Free for 30 days. Headspace’s welcome email template for new customers is something to see because of its cartoonish brand style. You mentioned tweaking emails and then sending them out again after a few months – I was wondering if that doesn’t seem to deter people on your list because they’re seeing virtually the same content multiple times. Make sure to press the right buttons and inspire your user’s imagination. Focus on THEIR goals. If you’re only sending emails that make money, you will lose in the end. Steve Beneath, you’ll find some personalized stories based on the topic selection, plus top-performing stories to capture your attention and get you reading straight away. Affiliate Recruit Template 2: Hi dear webmaster. A well-designed welcome email hits these three notes: Invision’s welcome email is all about showing, not telling. This goes hand in hand with being brief. (as I said, over 10 hours with all the “email” examples I made from scratch) I hope this is a real “tent post” article and people really do appreciate it and get some great value from it. You will get your reward. The metric to measure is the conversion rate. But what if instead of paying for traffic directly to an offer, you’d place an opt-in form in front of them in exchange for some kind of bonus? Extremely helpful post! When done well, it even reduces anxiety about using a new product. Sending out ten emails each month, with a mix like you recommended is perfect. they have made me a lot of money over time knowing how to “properly” market in emails (ie not just blasting people with ads) and I hope you and others really can use them for some gain after building up your email list. Scott has earned a full-time income from a single affiliate marketing niche since 2006. An email marketing sequence is an art, not a science. After that, the site owner will follow-up with a prospect and sell them on the benefit of purchasing a product. So today, I’ve decide to pull back the curtain and break down SIX email prototypes I regularly send to my affiliate marketing list. Pro tip: Don’t be afraid to reveal the heart and soul of your brand: that’s what will ultimately get people’s attention. As for a sample letter, you could Google search for suggestions. Subject line: Kasia, let’s get you designing in Marvel. Don’t you think that is a little too much of bombarding? Pro tip: Keep your message concise, but make sure to press the right buttons and inspire the user’s imagination. Tip: Make the affiliate link the most prominent aspect of your affiliate welcome email. Many marketers DO NOT vary their messages. Like I always say, Action is the Master Key to Success. All I want subscriber to do is go to my site and read about lessons I’ve learned as an online business owner. Tattly – YAY! Thanks for all the effort you put into this post – it’s a huge help! Your welcome email can include all these elements, or … That’s a great emotional hook! This email is a good place to re-share the login URL, include information on how to use the product, and offer training resources to new users. Well-said! It’s just a matter of trying to find the right balance of giving the freebies. -Andy, Previous post: Steve’s Sunday Selection 28 November 2010, Next post: The Apprentice – Steve Scott Style. I can’t overemphasize the importance of testing/tracking/tweaking your emails. Asana’s welcome email design aligns with their product, which is great for their overall brand recognition. After that, the drop-off in engagement is significant, so it’s worth ensuring your videos are short and packed with value to keep your viewers engaged. First things first, it’s a common best practice to personalize your email’s subject line. Thanks for all the effort that went into assembling this. Medium greets new members with a light, clean welcome email design and pastel colors. In the above example I provided a link to an article on my blog. These 3 examples of welcome emails have several tactics you can adopt into your own emails. Ello’s welcome email aligns perfectly with the rest of their branding; a unique typeface, lots of white space and minimal copy. If you need to write to a company or business in order to become an affiliate of their product or service, you might want to make certain that you have enough content (several posts) and that it is relevant to their product or service. I’m proud to recommend this site and I think it provides an excellent example of how I’d go about telling my “affiliate list” about this product. After that, I’d tweak these messages and send them out a few months later. It’s really up to you. A full day’s work. Format for cold email templates requesting contact information The reminder email isn’t exactly a welcome email, but it’s an important follow-up to make if your initial welcome email didn’t inspire any action. The first thing to catch my attention in Ugmonk’s welcome email is its form. Standout welcome emails from companies both large and small their product, which is in fashion recently and brand. Important action for the brand Advantage Package step 5: send your customers by including content! 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