Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Brand licensing can also be used to differentiate products from the competition and extend a brand. The Subway sandwich restaurant has new representation in the form of Broad Street Licensing.... HOLLYWOOD, Fla., Sept. 30, 2020 – Hard Rock International (HRI) today announced a partnership with Stewart’s Enterprises, Inc., the exclusive licensee of the original Stewart’s Root Beer brand... Montclair, NJ – August 14, 2019 – Broad Street Licensing Group, a world leader in food and restaurant licensing, has been named to the Top... ©2021 Copyright Broad Street Licensing Group. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, Chief Executive Officer, Gourmet Boutique, "Broad Street's licensing expertise was instrumental for strategy development, deal negotiations and implementation of the CIA licensing program. Global, reveals continued growth and consumer demand for the hottest merchandise from entertainment properties to fashion brands to corporate icons to sports leagues and franchises. developing branded products that consumers immediately know and trust. The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. All rights reserved. At BLT, brand licensing isn’t just what we do -- it’s our passion. Subway Restaurants taps Broad Street Licensing Group as brand licensing agency. Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding the Tony Roma's brand at retail, both domestically and internationally. Before we move any further, let’s discuss what we mean when we use the term brand. Author of Amazon #1 New Release, Expand, Grow, Thrive (2018) Contributing writer to Forbes and Member, Forbes Agency Council. VP, Business Development, The Inventure Group, Inc. "Broad Street Licensing Group was the agency that negotiated the license between Guinness and Burts for a line of Guinness chips. Former Director of Licensing and Activation of Coca-Cola, Winter Olympics. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership. If your brand has value, even locally or within a targeted niche, you can license that brand. we generate new business opportunities through strategic and creative brand licensing by: extending brands into new product categories. Baileys® release their annual Baileys Creams for the perfect grown up treat this festive season! Brand licensing comes with a language of its own. Our expertise is brand and product licensing deals, with an emphasis on strategy, partner solicitation, and program management. Check the Status of your Application. ", "BSLG is an excellent agency to work with in finding strong licensing partners. London, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. Seven months into the pandemic, what has changed? It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Brand Licensing Europe is the leading event dedicated to licensing and brand extension, taking place every year and bringing together 8,000+ manufacturers and retailers with 260+ brand owners. Licensing fee increases for 2020 (pdf) For licensing fees paid after December 31, 2019, click here(pdf) Timely License Renewal. Brand Broadcasting in a Narrowcasting World. Search for Appraisal Management Companies. Aurora Cannabis Inc. is a Canadian licensed cannabis producer, headquartered in Edmonton. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021. Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Our agency is well-suited to develop meaningful, long-term programs for your company or brand. My Auto Rocking d… However there are many other additional reasons companies license their brands. From the way we work to the way we exercise to the way we eat, the impact of COVID-19 has transformed our purchase habits and how we interact with our favorite brands. HdL’s efforts gained the City $1 million per year in revenue, created tax equity for businesses, kept the loyalty of businesses and voters, and freed municipal staff for other duties besides administering a … We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. ", Chairman & Managing Director, Burts Potato Chips, “Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. If you are still grappling with licensing meaning or wondering what is licensingbusiness model then you should read this little CONVERSATION of Licensing Examples slowly: Inventor (I) : I am fed up since there is not a single rocking chair that I can control while staying still. ", "Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. Our team of strategic thinkers, creative designers and branding experts will bring those brand experiences to life and strengthen the consumer + brand connection by establishing a deeper relationship with your brand. How did we transform America's leading home and garden television network into smart and stylish products for the home? The Bureau of Real Estate Appraisers (Bureau) mails out license renewal notifications to all licensees, six months prior to their expiration. New York, NY, October 27, 2020 - In the latest License Global Magazine Q&A, Beanstalk's SVP of Business Development and Marketing, Debra Restler, discusses exciting Beanstalk news, trends in licensing to look forward to in 2021 and consumers' expectations of brands during the pandemic and BLM movement. They are extremely knowledgeable about the food & beverage industry, as well as professional, yet aggressive when it comes to going after opportunities. Pretty much everything! Brand licensing refers to a brand’s leasing to a business other than the owner of a company. We call this, uniquely, Strategic Brand Licensing, and we want to work with executives who are like-minded about significant growth projects. How did we identify the right food and lifestyle brand, Lesson Learned from the Pandemic: Innovate to Survive, Tiki Tonga Named Global Licensee for Guinness 232. London, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. Licensing Requirements, Temp Practice Permits, Fingerprinting Info. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. I have nothing but great things to say about their team. Brand licensing is a business strategy in which the owner of an intangible asset such as a product brand name grants permission to another business to utilize the brand for some specific project or activity. what we do. creating breakthrough products via the licensing model. Global Licensing, Inc., headquartered in Pawleys Island, SC, has been providing brand licensing assistance to clients for more than two decades. Broad Street is a global brand licensing agency. Brand licensing therefore produces financial income for the Licensor. our passion and experience make us one of the world’s top brand licensing companies. SVP, Global Licensing Playboy Enterprises, Inc. The Hansen organization focuses in fashion and corporate brand licensing & franchising and international licensing of trademarks Gilman Licensing Company Founded in 1984, Gilman Licensing Associates, LLC ("GLA") is a full-service licensing consulting company that helps market-leadin In that process, we have learned how resilient and adaptable we can truly be. It trades on the Toronto Stock Exchange as ACB. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, "Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing … Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale. Consumers have reacted by decidedly changing their purchasing habits and their attitudes towards brands. (773) 334-7800 E-mail: kirkm@goldmarks.net We create meaningful and impactful products for consumer brands, manufacturers, and retailers through licensing. Can soothing brand, Vicks, trusted by moms, find new ways to offer relief through other health and wellness products? Exclusive: Next-Gen Consoles Highlight the Brand Affinity for Xbox, SHELL BRANDS INTERNATIONAL APPOINTS BEANSTALK AS GLOBAL LICENSING AGENCY, Finsbury, Diageo Bring Back Baileys Yule Log, ‘The Power of Licensing’ Book Sees Cyber Monday Deal, My, How We’ve Changed: How COVID-19 Has Transformed Our Consumer Behaviors, The Power of Licensing #16: The Importance Of Brand Licensing In These Turbulent Times, MORTON SALT & FUN.COM DRESS UP HALLOWEEN WITH NEW MORTON SALT GIRL COSTUME, License Global Q&A with Beanstalk SVP of Business Development and Marketing, Debra Restler, Guinness at Home Q&A with Shane Grogan, Senior Licensing Manager, Diageo. London, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range. November 12, 2020: By: Todd Kaufman, VP of Business Development. Beanstalk helps its clients license their famous trademarks, copyrights and images to enhance the value of their brands and to create new revenue streams. Brand Licensing By definition brand licensing is the renting or leasing of an intangible asset. Idea! They always give exemplary service, making me feel like I am their only client although I know that I am not.". We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. Iconic brands deserve to be carefully extended, We know how to extend global brands into authentic products, Let us help you further unlock your brand’s equity, Creates strategic, on-brand products and services that strengthen, enhance and protect our clients' brands, Works with gaming and new media properties to extend into consumer products, Represents the personality rights of legendary icons for use in advertising, promotions, licensed products and long-term brand assocations, Partners manufacturers with the most sought after and best fit brands to bring new products to market, Advises brand owners on how to evolve and optimize their brands through customized, commercially-viable brand extension strategies, Delivers a breadth of creative services including brand architecture, style guides and packaging concepts, Offers on-site global auditing services to help ensure licensee royalty compliance, Provides in-house legal services as well as integrated technologies and customized financial and data management systems. We are living, consuming and thinking differently in fundamental ways. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. Find Information about California-Registered AMCs. With Dates of Recent Actions Taken. New York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020. They negotiate tough but fair deal terms, and always keep those terms within the confines of reality and good business for both licensor and licensee. Skew are a Brand Licensing Agency operating throughout the UK and Europe and known for the creative development of a wide range of well-known consumer brands. Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes. They are focused on having a deep understanding of their company, their customers, and their competitors to allow them to create trust relationships with their brand. We were very impressed with BSLG’s level of professionalism, knowledge of the food business globally, and their hard work getting both sides to understand each other’s needs and goals. Brand licensing is also a shortcut route when a company is interested in gaining access to a positive brand. January 13, 2021 : By: Allison Ames, President and CEO of Beanstalk. London, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee. The terms you hear most include the following: Licensing: Leasing a trademarked or copyrighted brand identity, including brand name, logo, tagline, or other form of brand signature, to another business, usually for use on a product or product line. ", VP, Marketing & Strategy The Culinary Institute of America, “BIC USA has had a long term and very successful brand acquisition partnership with BSLG across our multiple business divisions. 2020 was a year we will never forget and a year we all want to forget. How did we connect the influence of the growing Hispanic population with a beloved personality who understands the health and beauty needs of this demographic? Former Director of Global Licensing, Newell Rubbermaid. Mr. Sandy Goldman brings over 25 years of experience in licensing, branding, business development and marketing. The licensing of designer fashion names and brands is a critical component of the clothing & footwear industries. New York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! … Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. It taught us a great deal and changed all our lives for both the near and long term. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. BSLG is very resourceful and responsive to our unique needs finding us right fit partnerships across multiple categories that fit our strategic goals. Licensing Companies. Companies extend their brands via licensing for a variety of reasons. ... We help the best companies in the world maximise value by refreshing and extending brands into new markets. Contributing writer to Entrepreneur. Their ongoing commitment to our brand successfully extended the CIA into the kitchen equipment, appliance and restaurant supply categories. Bradford is an award winning consultancy leveraging over 50 years of experience of Bradford Licensing LLC & Franchise India Group combined. Throughout his career, he has provided branding and licensing expertise to many companies including Spirit Jersey, The Mountain, MyOwnersBox, Forsythe Cosmetics, and uSell, among others. ", "We chose Broad Street Licensing as our agency because of their vast experience in licensing food brands. Broad Street has brought us exciting opportunities that are strategic, consistent with our brand image, and relevant to our consumers. How did we reinforce Stanley’s leadership position in the home improvement category? For instance, a beer company that’s based in Europe can license its name to an American brewing company. Since 1992, CRISP is a powerhouse team of talented strategists, producers, and designers who are passionate about building brands. icon-chevron. Goldmarks Company 5600 N. River Road Suite 800 Rosemont, IL 60018 Tel. "Working with Broad Street Licensing Group is like having a full-service licensing & consumer goods division in a briefcase, ready to deploy. The Top 150 Global Licensors, the exclusive annual compilation and retail sales ranking of the world’s largest licensed brands from License! Don ’ t have to be enjoyedas an everyday indulgence by both loyal and new consumers & Franchise Group. Beanstalk, Morton Salt ’ s Top brand licensing agency, brokered this partnership can! – Halloween just got a whole lot sweeter and saltier line of cooking and kitchen?! Help the best companies in the world ’ s largest licensed brands from license Cannabis producer, in. Can want it therefore produces financial income for the brand and encouraged consumers bring... Of the marketplace Goldman brings over 25 years of experience in licensing and... Kitchen equipment, appliance and restaurant supply categories brand licensing by definition brand licensing therefore produces income... Or other IP with minimal cost and, if professionally managed, limited risk while elevating wide! 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